The link between brand and consumer
Audio ads as part of your advertising strategy
Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.
With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).
Gamers are always listening
A recent study confirms that audio is the new strong trend in in-game advertising.
86% reject full screen advertising during the game
67% generally prefer advertising formats that do not force the game to pause
61% of players listen to music while gaming
In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions
With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.
Reaching Canadians with in-game audio
Mobile gamers in Canada
Daily time spent on mobile gaming
Gamers playing with sound-on
How we do it
Brands provide creative
assets to AGN for setup
AGN hosts, sets up, and manages campaigns
Campaigns are delivered to millions of mobile gamers
Targeting & Formats
Geography | Make | Carrier | OS | Language | Content
Region | Rating | Time of day | Bandwidth
City | Postal Code | Age | Gender | Device
All adds are clickable, mutable, closable and provide full gameplay control while displayed.
Audio drives engagment & ad-recall
Participants that carried on playing the game while the audio ad played
Participants that pressed
the banner ad
Participants that noticed the banner and could recall the audio ad
Participants that realised they could press the banner