Audio Advertising

The link between brand and consumer

Audio ads as part of your advertising strategy

Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.

 

With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).

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Gamers are always listening

A recent study confirms that audio is the new strong trend in in-game advertising.

  • 86% reject full screen advertising during the game

  • 67% generally prefer advertising formats that do not force the game to pause

  • 61% of players listen to music while gaming

In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions

 

With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.

Reaching Canadians with in-game audio

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20.4M

Mobile gamers in Canada

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86 Mins
Daily time spent on mobile gaming

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61%
Gamers playing with sound-on

How we do it

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Brands provide creative

assets to AGN for setup

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AGN hosts, sets up, and manages campaigns 

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Campaigns are delivered to millions of mobile gamers

Targeting & Formats

Geography | Make | Carrier | OS | Language | Content

Region | Rating | Time of day | Bandwidth

City | Postal Code | Age | Gender | Device

All adds are clickable, mutable, closable and provide full gameplay control while displayed. 

Commuter

Audio drives engagment & ad-recall

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100%
Participants that carried on playing the game while the audio ad played

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50%
Participants that pressed

the banner ad

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100%
Participants that noticed the banner and could recall the audio ad

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87.5%
Participants that realised they could press the banner

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Ready to get started?