Audio Advertising
The link between brand and consumer
Audio ads as part of your advertising strategy
Audio is quickly becoming the new advertising format that provides brands in Canada with a unique opportunity to reach over 11M Canadians playing games on mobile.
With in-game audio advertising, brands can reach a diverse and already engaged audience in a non-intrusive manner that’s preferred by 67% of gamers (yougov).
Gamers are always listening
A recent study confirms that audio is the new strong trend in in-game advertising.
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86% reject full screen advertising during the game
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67% generally prefer advertising formats that do not force the game to pause
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61% of players listen to music while gaming
In-game audio advertising addresses a major challenge faced by publishers and advertisers: reducing the negative impact of ad insertions
With in-game audio advertising, brands can capitalize and optimize the mobile gaming experience by using a new digital advertising channel that is both fluid and accepted by gamers worldwide.
Reaching Canadians with in-game audio
20.4M
Mobile gamers in Canada
86 Mins
Daily time spent on mobile gaming
61%
Gamers playing with sound-on
How we do it
Brands provide creative
assets to AGN for setup
AGN hosts, sets up, and manages campaigns
Campaigns are delivered to millions of mobile gamers
Targeting & Formats
Geography | Make | Carrier | OS | Language | Content
Region | Rating | Time of day | Bandwidth
City | Postal Code | Age | Gender | Device
All adds are clickable, mutable, closable and provide full gameplay control while displayed.
Audio drives engagment & ad-recall
100%
Participants that carried on playing the game while the audio ad played
50%
Participants that pressed
the banner ad
100%
Participants that noticed the banner and could recall the audio ad
87.5%
Participants that realised they could press the banner
