AGN Secures Exclusive Unity Reseller Partnership to Expand In-Game Advertising in Canada
Unity's global gaming scale meets AGN's expertise, creating new In-Game Advertising possibilities for advertisers across Canada.
The agreement brings Unity's extensive mobile advertising inventory into AGN's established In-Game Advertising offering, adding one of the world's leading gaming networks to its Canadian portfolio.
With 67% of Canadians playing mobile games, the opportunity for advertisers is already substantial. The partnership creates a stronger way for brands and agencies to connect with this audience through premium mobile gaming environments and make gaming a more meaningful part of their media strategies.
Unity powers more than 70% of the world's top 1,000 mobile games, underscoring the scale of the opportunity. Its established presence across the global mobile gaming ecosystem brings significant depth to the partnership, expanding what AGN can deliver for advertisers in Canada.
That scale matters because gaming offers more than another place to deliver impressions. In-Game Ads allow brands to connect with players during moments of active engagement, through advertising experiences designed to complement gameplay rather than disrupt it. Turning those opportunities into effective campaigns takes more than access alone.
GLOBAL SCALE. LOCAL EXPERTISE.
Through AGN, brands and agencies can access Unity's mobile advertising network with private marketplace buying options and support across campaign planning, activation, optimization and performance reporting.
For Canadian advertisers, AGN's role is to align gaming activations with campaign objectives, backed by its understanding of the local market. With brand safety and clear performance measurement built into the approach, brands can invest in mobile gaming with greater confidence.
MOVING MOBILE GAMING FORWARD IN CANADA
Together, AGN and Unity are taking a significant step towards making premium mobile gaming a bigger part of the Canadian advertising landscape. The partnership gives brands and agencies more ways to connect with players through advertising experiences that earn attention and deliver measurable value.
Ready to feel the impact of AGN's exclusive Unity partnership?
