Kevin Kane

Sep 14
3 min

In-Game Ads: Powering Retail Success

Explore how the rise in the popularity of gaming helps to create innovative opportunities for other businesses, particularly retailers.

4 views0 comments

Gaming: The New Frontier of Media and Entertainment Consumption

Kevin Kane

Aug 8
3 min

Gaming: The New Frontier of Media and Entertainment Consumption

The gaming industry has revolutionized the way people consume media and entertainment. This is where brands need to be

4 views0 comments

Breaking the misconceptions around in-game advertising

Kevin Kane

Jul 6
3 min

Breaking the misconceptions around in-game advertising

AGN tackles 5 misconceptions that brands have surrounding In-Game Advertising according to a recent IAB study

4 views1 comment

Opinion: A brands existence is not advertising - Youth Advertising in the Metaverse

Kevin Kane

Jun 6
3 min

Opinion: A brands existence is not advertising - Youth Advertising in the Metaverse

Roblox. The name of an online video game loved by youth and teens should ring a bell if you're in the world of advertising and...

2 views0 comments

How gamers make travel plans in 3D worlds

Kevin Kane

May 4
2 min

How gamers make travel plans in 3D worlds

Do gamers make really travel plans in 3D worlds?

17 views0 comments

Why in-game ads make sense for media and entertainment

Kevin Kane

Apr 5
3 min

Why in-game ads make sense for media and entertainment

Why in-game ads make sense for media and entertainment. Gaming wins in the battle for attention

13 views0 comments

How banks and fintech are using in-game ads

Carlos Guevara

Mar 17
2 min

How banks and fintech are using in-game ads

Discover how the bank and fintech industry is using in-game advertising to reach and engage new and existing customers

62 views0 comments

Why are Canadians tired of lotto, casino and betting ads?

Carlos Guevara

Feb 15
3 min

Why are Canadians tired of lotto, casino and betting ads?

Remember when watching sports on TV was all about the sport itself, or the players, and the in-game stats?...

19 views0 comments

The metaverse of tomorrow is cool but the in-game opportunities today are cooler.

Carlos Guevara

Jan 19
2 min

The metaverse of tomorrow is cool but the in-game opportunities today are cooler.

Discover how the in-game ad opportunities in the metaverse of tomorrow are being paved by the in-game opportunities available today

6 views0 comments

Carlos Guevara

Aug 22, 2022
3 min

Roblox and the opportunities for brands

Discover why your brand should be advertising in Roblox.

18 views0 comments

In-game ad capabilities (My top 5 great examples of in-game advertising)

Carlos Guevara

Jul 4, 2022
3 min

In-game ad capabilities (My top 5 great examples of in-game advertising)

Discover the top 5 ways brands are leveraging in-game advertising in this blog post that showcases some of the best use of this ad-tech

24 views0 comments

Carlos Guevara

Mar 11, 2022
2 min

Video games: Who’s playing?

Gaming has changed and so has the people who are now gaming. From young to old, discover exactly why brands need to be in game.

10 views0 comments

In-game ads on console: How advertisers and gamers can live in harmony.

Carlos Guevara

Feb 9, 2022
3 min

In-game ads on console: How advertisers and gamers can live in harmony.

In-game advertising on console. Understanding the rage from gamers and how advertisers and gamers can live in harmony.

24 views0 comments

The state of play and the shift to in-game advertising

Carlos Guevara

Oct 14, 2021
3 min

The state of play and the shift to in-game advertising

Learn why so many brands are shifting their focus to in-game advertising and the potential it has for many brands.

40 views0 comments

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