The Influx of Advertisements: How to Stay Relevant and Visible This Holiday Season
November is here and we’re ramping up to the holiday season. A season that is traditionally a time of joy and celebration, but for advertisers, it's also a time of intense competition.
As brands ramp up their marketing efforts to capture consumers' attention, it's easy to get lost in the shuffle of advertisements. So, how can you stay relevant and visible during this bustling season? APEX Gaming Network, an expert in in-game advertising, has some insights that can help your brand shine this November:
Embrace the Gaming Goldmine:
Gaming has become a mainstream and highly engaged entertainment option, with millions of players worldwide. At APEX Gaming Network, we understand the immense potential in leveraging this passionate and growing community. By integrating your brand into the gaming experience, you tap into an audience that's not just receptive but also actively engaged. In Canada alone, there are 16.4 Million gamers with gaming audiences being evenly distributed as men and women (53% of Canada), yet despite this large audience, there is only $8B dollars being spent on this advertising channel in comparison to the $56B and $87B spent on Social and TV.
Why these matters:
In Canada the time spent in-game by audiences is at almost 12 hours a week, which is almost on par with TV at 13.9 and social at 12.1 making gaming an untapped opportunity that is still waiting to be capitalized on the same way that other channels are being tapped into with the same safety measures, targeting capabilities and real-time optimization.
With gaming as part of your audience strategy you can ensure that this holiday season your brand doesn’t just participate in the advertising influx—it stands out. By leveraging the power of in-game advertising with APEX Gaming Network, your brand can shine brighter and reach new heights of visibility and relevance.
If you're ready to make this holiday season your most successful one yet, don't hesitate to reach out and get started on your next in-game ad campaign.
Stay visible, stay relevant, and stay successful with APEX Gaming Network.
Carlos Guevara is the Marketing Director at APEX Gaming Network and previous host of the podcast "In Search of Good Data." He has also helped various organizations in the private and non-profit sector to become more customer-centric with the use of enriched data and modern marketing and advertising technology and strategies.