Banking & Fintech
Fintech is 'banking'
on your phone
If you landed on this page, chances are that you do most of your banking on your smartphone.
Financial services and fintech companies are ‘banking’ on your phone too. Not literally, but they are counting on the fact that most consumers are active mobile users.
These brands are following customers where they’re most active and likely to pay attention: in apps on smartphones.
Here's the situation
With a growing number of gamers worldwide and the popularity of free-to-play games, fintech and financial services are taking notice of the reach that in-game advertising presents.
53% of Canadians game regularly, with an average of 7.9 hours each week. The growth and popularity of gaming makes in-game advertising optimal for reaching a diverse audience across mobile gaming apps.
Don’t get the hype? Click here to explore why in-game advertising is worth the investment.