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Gamification and Rich Media
Brand safe advertising with 100% visbility

Advertise on
Premium Inventory
Authentic
Attention
Reach Gamers on
Mobile & Tablet Devices

What is Gamification?
Gamification is a seamless and strategic form of in-game advertising that rewards audiences for opting into watching a video advertisement
The main purpose of this ad type is to deliver brand messaging while catering to the most basic of human cravings: affirmation, reward, and recognition.
With APEX Gaming Network, brands can effectively trigger these emotions to create and deliver advertising that is both memorable and impactful with audiences

Step 1:
User sees a prompt during a non-intrusive game break to unlock or receive a reward for opting in to watching a video advertisement
Step 2:
User makes a decision and opts-in and watches a video advertisement
Step 3:
The video ad is completed, and the user receives an offer from the advertiser before returning to the game

Gamification Results

Higher Interaction Rates

Increased Conversions

Higher Clickthrough Rates

Better
View Rates

How Gamification Works

Problems Solved by Gamification

Without Gamification
With Gamification

Ignored
Video
Ads


100% Responsive Ads
Low Clickthrough
Rates

Higher Completion Rates
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Non
Adaptive
Ads
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Non Responsive
Ads

Higher Conversion Rates

Consumer-Centric
Ads

Gamification: A Diverse Opportunity

Gamification presents brands with intuitive targeting opportunities that put ads in front of an audience that loves to game and who have a larger purchase influence than non-gamers

Completion Rates
Get your message out effectively with ads that audiences want to engage with

Clickthrough Rate
Create ads that users see value in and take action on

Responsive
Reach gamers that are enjoying games in both vertical and landscape videos
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