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In-Game Advertising
Wrap Reports
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Anchor 1
Telecoms/Mobility Wrap Report
AGN worked alongside a prominent Canadian Telecoms and Mobility company to raise awareness for an upcoming release of a new phone series
AGN was able to target mobile gamers in the specified location (Quebec) with rewarded video ads who fit the target demographic (age 25-40) serving them a targeted ad at the right time resulting in higher performance than the industry benchmark
92.28%
VCR
1.03%*
CTR
5.07
Frequency
*This represents a 157.50% increase versus the benchmark CTR of 0.40%
Anchor 2
Retail Wrap Report with Console
AGN worked alongside one of the world’s biggest athletic apparel and footwear companies to effectively promote their latest shoe launch and drive online sales
AGN was able to target mobile gamers in the desired 15-34yo demographic with rewarded video and console video ads in Quebec in French and similarly in English across the rest of Canada, serving them a targeted ad at the right time resulting in impressive performance
96.00%
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VCR
2.13%
CTR
140,091
Total Completions
Anchor 3
Retail Wrap Report
AGN worked alongside a large Canadian retail company to effectively promote their latest shoe launch and drive online sales
Using high quality mobile gaming inventory, locations and demographic data, AGN was able to target mobile gamers in the desired women age 25-54yo demographic with impactful rewarded video ads across Canada, serving them a targeted ad at the right time resulting in impressive performance
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1,641,470
Total Impressions
90.30%
VCR
1,482,412
Total Completions
Anchor 4
Entertainment Wrap Report
AGN worked alongside one of the biggest on demand video streaming services in the world to effectively promote their latest release on a national level
Using high quality client visual assets, and placing them in a fully customizable creative ad unit, AGN was able to target mobile gamers in the desired demographic with impactful rewarded video and in-game billboard ads across Canada, serving them a targeted ad at the right time resulting in impressive performance
13.36%
Engagement Rate
6.68%
Overall CTR
146%
Impressions vs Booked
Anchor 5
Film/Entertainment Wrap Report
AGN worked alongside an academy award winning film studio and film distributor to effectively promote their latest sports comedy-drama film
Using high quality client visual assets, and placing them in billboards in-game, AGN was able to target mobile gamers in the desired demographic with impactful 30 second videos showing the film trailer on in-game billboard ads in premium sports games across Canada, serving them a targeted ad at the right time resulting in impressive performance.
1,300,000
Total Impressions
13.77s
Time in View
1.12%
CTR
97.38%
VCR
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