IAB Fireside Chat

The State of In-Game Advertising: Trends and Insights to Level Up your In-Game Campaigns

Gaming is rapidly becoming an extension of reality for many Canadians who are spending up to 5 hours a day exploring new virtual digital worlds on their phones, desktops and gaming consoles. For brands, this shift in where consumer time is being spent means adapting to new forms of digital media and communication that are seamlessly integrating real-world brands into playable environments.

Join us on this fireside chat and hear from industry leaders from APEX Gaming Network, Super League Gaming, and AudioMob on the current state of in-game advertising, and discover the latest trends in the in-game advertising space along with next-gen tactics that are shaping how brands are connecting with audiences.

The premise of the fireside chat will be focused on learning from Super League Gaming and AudioMob what trends they see in the gaming space over the next 12-24 months, with focus on the consumer experience as well as advertising opportunities. While paying close attention to the metaverse as it is a very HOT topic at the moment. Learn how in-game advertising is paving the way for the future of many brands in the metaverse and discover why brands are racing to build relationships with gamers across vast and diverse 3D world environments

Speakers:

  • Walder Amaya, CEO & Co-Founder, APEX Gaming Network

  • Lane Soelberg, SVP Network Development & Partnerships, Super League Gaming

  • Christian Facey, Founder of AudioMob